Used to be easier to be a pretender on the web. Just take the visitor counter off your site and voilà!: pretend you’re a “General” like Motors or Electric. Google Benchmarking bodes a new day.
Today it’s all about transparency. Smart companies from Google to Zillow to Kelly Blue Book are making – what used to be insider only – information readily available in the browser of your choice. Instead of hiding their nuts, the winners are working hard to lay them out in the open.
Google Analytics Benchmarking (in beta) is optional and free. Benchmarking shows how your stats compare with other industry verticals. Yours or another.
It’s not the total transparency that TechCrunch’s Michael Arrington wants to see, but it’s a step in the right direction. (psst, Michael, pass the cashews)