Instead of competing against the 800lb search engine gorillas, new web startups are targeting the “niche” search market. One to note is Retrevo a search engine that claims to make finding relevant product reviews, troubleshooting tips, and price comparisons for consumer electronics easier. It’s fast, it’s easy to use and user interface (UI) wise it’s got some great features like an embedded preview to easily view product documents, tech specs, white papers and more. Check it out at www.Retrevo.com