Google has been making some big moves lately, one of which is in the social network arena. Open Social is a set of API’s (application programming interfaces) which will allow developers to create applications that will run on a variety of social networks at once. Facebook applications can only run on Facebook, but Open Social applications can run on any platform that adopts the standard. At launch, some of the important partners include, Myspace, Linked In, Salesforce.com, Ning, and NetVibes.
Facebook currently dominates the social network space, in part due to their vibrant application platform. Open Social could serve to level the playing field. It will also make things easier for developers as they will only have to write one application for distribution across many platforms. This is one to keep an eye on. Will adoption grow and how will Facebook respond?