The blog WebWorkerDaily posed the question, is the word “social” overused in reference to social web sites? That seemed like an interesting question to comment on, and so I did:
I’ve noticed we humans tire of words quickly and to demonstrate, here is the question, “Is Social So Over?”
I think not.
Web evolution is causing us to evolve and invent language – to create shortcuts to describe sometimes nebulous concepts. Nebulous like computing in the “Cloud” one might punningly say.
There’s a reason why Eskimos have over 30 words to describe snow. Snow is more important and ever changing in their world – as the web is in ours. They’re probably not so much tired of the word, but have found it not specific enough for many purposes.
A nice short useful word like “social” will be with us for a very long time, I’m guessing. But like Eskimos, we won’t be satisfied just to know there’s snow outside – we’ll want to know the color, texture, granularity, depth and more - and on the web, that the site is a dating site – or a social cause site – or a targeted community site like “a long haul trucker load board community site”.
Yeah, social’s a bit worn and saggy.
But still as good as snow.