It’s April 2009 and most websites don’t support phone browsing very well. So you ask, “should mine”?
For now the answer is still “depends”. The first question you need to ask is who’s your audience?
To clarify what I’m talking about, here are two versions of the Facebook landing page. The one designed for the phone (left) lets you log in with no scrolling and is sans heavy images. The one on the right is being shown on a phone but was designed to display on a PC monitor which is why the user is forced to scroll around just to log in.
If you’re Facebook, where the age demographic skews well below the national average and the balance sheet bling screems louder than three schoolgirls on a roller coaster, designing for the phone is an obvious choice.
But maybe you’re an ecommerce site selling Jitterbug cell phones to the AARP crowd. Then the correct anyswer would be - – - that’s right, “no”. The jitterbug doesn’t support a browser and even if it did, the over 55 crowd isn’t hanging out at the mall updating their LinkedIn profiles on their cells.
But things aren’t always so obvious. Another tech savvy daddy chose not to create an iPhone version of their site. They’re that iconic company in Cupertino, California who owns apple.com. One thing’s for sure – it’s not due to lack of bling or any technical niavity that they skipped a customized phone version.
There’s a lot to consider when weighing the options. Do you need a phony website? Ask us. We’ll help you determine what’s right for your situation.