Web Stats. Out with the old way and in with the Google way.   November 21, 2006

November 21, 2006

Most web developers’ philosophy on the importance of reporting web hits and web traffic via website analytic tools is mostly an afterthought.  Build the website, save the web logs and then when the client cares about stats, hookup an analytic tool.  Used for years, WebTrends is the most popular software on the market which is easy to install, easy to read, we bought, we use it, it works … but now we’re switching.

After 10 years of using a product why switch now?  Well, a new tool is in town and from a company whose stock is close to the $500 mark … Google Analytics.

Top 7 reasons include:

1. Hosted Solution
Being hosted by Google it’s the opposite of software packages like WebTrends who rely on your IT department to ensure web logs are current and integrated which ultimately allows more time for the IT department to do more important things.

2. Safe and secure.
Google takes the trust people place in them very seriously, and is pledged to safeguard the privacy of your corporate data. They understand that web analytics data is sensitive information, so they accord it the ironclad protection it deserves.

3. Integrated with Google AdWords
If you use this Pay Per Click service it’s integration helps calculate ROI easily.

4. Up to date stats.
WebTrends can be up to 48 hours or more behind in reporting.  Google is 24 hours or less and real time stats could potentially be on the horizon.

5. Piece of Cake
It’s not that we don’t like our IT departments it’s just that their time is valuable so installation and 100% use of Google Analytics can be done easily and without IT involvement.

6. Scalable
Any size site can use.

7. It’s Free.
Google’s competition freaked out when they heard this.

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