E-Marketing ROI … WHY?   November 21, 2006

November 21, 2006

topLingo budgets every month  for e-marketing such as Pay Per Click campaigns, e-newsletters, ad banners, directory listings, etc. but up until a few years ago we were spending blindly.  Actually semi-blindly.   We knew how much we were spending and on what, but we weren’t sure what our true “Return on Investment” (ROI) was. Enter ROI Wiz. 

Although we’ve mastered the development of online applications sometimes it’s just easier and less inexpensive to buy a component, install it and move on.  We did just this and purchased the ROI Wiz software listed at $399 allowing us to create unique campaign identifiers and then sync them with the deal closer on our website. Our deal closer is the contact and quote forms, but yours may likely be the shopping cart.  In fact, here’s how you may use it:

  1. In the ROI Wiz online software create a unique link for an e-marketing campaign like “Ad banner on Yahoo.com.”

  2. When users click that link on Yahoo.com the link is being tracked on your website.
  3. If that user purchases from your shopping cart ROI Wiz tracks the sale and associates it to the original link you created.
  4. Login to ROI Wiz to run reports in real time on which e-marketing campaigns have better ROI then re-adjust your budgeting accordingly.

Responsive Design and MarketingtopLingo is Orange County's premier responsive web software developer.

Responsive web design optimizes the site experience for both desktop browser and mobile traffic, while minimizing page overhead. Top Search engines recommend responsive development for cross-platform marketing. TopLingo specializes in responsive application development. To see our capabilities first hand, view our site on a tablet or phone.

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