It’s no longer cool to have a brown box on your Twitter profile.
Way back in March just HAVING a Twitter account said “savvy”. Now the marketing mavens are branding the holy lights out of all things “Tweet” and Twitter’s gone main stream.
Here’s some examples of what I’m talking about:
Executives, and the publications that target them, are talking non-stop about how Twitter should be leveraged in the enterprise – as in this video of CIO’s from Home Depot, Baxter, and Yahoo, and this CIO Magazine article “Twitter’s Potential for Business Users“, and in newly coined vernacular like “Real Time Monitoring” used by Lenny Mendonca in this Think Big video.
For a great example of how one brand is leveraging Twitter to extend its brand reach, increase goodwill, and improve customer service, check out Whole Foods. (Thanks Denise, @denisess for tweeting this).
How to leverage Twitter for your enterprise is a fundamental strategy question that should be carefully studied by your organization’s executive team.
The take away message is this: Ignoring Twitter is a way to get noticed – only not the way you want.
P.S. Your mid to large size organization may qualify for a free 60 minute executive workshop customized to your brand. Contact topLingo