What Do Execs at Whole Foods Know That You Don’t?   May 18, 2009

May 18, 2009

It’s no longer cool to have a brown box on your Twitter profile.

Way back in March just HAVING a Twitter account said “savvy”.  twitter_squareNow the marketing  mavens  are branding the holy lights out of all things “Tweet” and Twitter’s gone main stream.

Here’s some examples of what I’m talking about:

Executives, and the publications that target them, are talking non-stop about how Twitter should be leveraged in the enterprise – as in  this video of CIO’s from Home Depot, Baxter, and Yahoo, and this  CIO Magazine article “Twitter’s Potential for Business Users“, and in newly coined vernacular like  “Real Time Monitoring” used by Lenny Mendonca in this Think Big video.

For a great example of how one brand is leveraging Twitter to extend its brand reach, increase goodwill, and improve customer service, check out Whole Foods. (Thanks Denise, @denisess for tweeting this).

How to leverage Twitter for your enterprise is a fundamental strategy question that should be carefully studied by your organization’s executive team.

The take away message is this: Ignoring Twitter is a way to get noticed – only not the way you want.


P.S.  Your mid to large size organization may qualify for a free 60 minute executive workshop customized to your brand.  Contact topLingo

Responsive Design and MarketingtopLingo is Orange County's premier responsive web software developer.

Responsive web design optimizes the site experience for both desktop browser and mobile traffic, while minimizing page overhead. Top Search engines recommend responsive development for cross-platform marketing. TopLingo specializes in responsive application development. To see our capabilities first hand, view our site on a tablet or phone.



Client Testimonial

See what is being said about topLingo. Design World Online

topLingo took on a web project that most other web providers would not touch based on timing and cost. They not only stepped up and took on the project, but kept costs under control for a custom & rush development situation. With strong leaders and ...

Portfolio Slideshow

Tap into our design expertise. topLingo Portfolio

Make Contact

Get in touch with us.



Web Development Firm