As our company hit the 40th mark last week for times one of our applications has been “Private Labeled” we can strongly advise everyone to make sure your programming is prepared for this feature. Private labeling, in essence, is producing a unified code base with the ability to easily “skin-it” in the image of another company. This includes graphic design, logos, colors, unique URL, copy, imagery and content to be branded in another company’s image. For instance … a mortgage calculator. The initial calculator may be expensive to develop but if well planned out it’s then very simple to “Private Label.” it. The advantage here is that all partner businesses who work with the company who originally built the code can leverage the application, make it look like theirs and for drastically smaller development cost.