Word of mouth and Pay Per Click E-Marketing … that’s it! For the past 6 years in business topLingo has not only survived but flourished on only two methods of marketing. Lame I know, however being authors of over 300 projects during that period we’ve been lucky to get constant referrals and comments like “Oh you need a developer? Check out topLingo they kicked A$$ on my project.”
Not something I recommend for anyone starting up, marketing budgets are estimated around 10 to 20% of your annual sales, ours was like 2%. So why did we do it? Well, besides budget concerns and a steady referral rate it was a lesson learned from the dot bomb. With millions of dollars being raised and lost in a short period Jason and I simply decided to build our business for the long term and on the slow growth route. We’ve spent very little, borrowed very little and subsequently doubled sales every year since our inception. Now this 2007 we’re right where we want to be. Finally we’ll put some real money into marketing. How about 3%? Woo Hoo! Print ad’s here we come!