The power of the ink on paper is still king and moving around in the real world we’re fully surrounded by ads that are effective. Yellow pages, billboards, newspapers, mailers, business cards, bus benches, coupons and what caught my eye this morning … a vehicle wrap.
Driving to work I passed by a truck with big picture of a dog cleaning up his own poop. Braking hard in laughter I slowed down to read “Doody Dude Pet Poop Removal – We’re #1 in the #2 Business!” HAHA! How rad is that? And even cooler and appropriately placed below the tagline in big, bold, readable letters was their website address.
Minutes later I arrived to the office and you can guess what I did first? The same thing you’re gonna do … hit up DoodyDude.com.
Offline ads work.