New Yahoo Search Marketing Features – Coming Soon!   January 18, 2007

January 18, 2007

If you use pay per click e-marketing to drive traffic to your website than you are familiar with the top two providers, Google AdWords and Yahoo Search Marketing.&nbsp; One of them is soon getting a huge facelift!<br /><br />Formerly Overture, the granddaddy of PPC, purchased by Yahoo now called Yahoo Search Marketing is upgrading their application to keep up with Google and others by providing critical features that advertisers have been begging years for.&nbsp; This includes:<br /> <ol> <li><span style=”font-weight: bold;”>Easy Management</span>.&nbsp; Honestly Yahoo’s interface is already easier to use and understand than Google and I’m all for making things even easier.</li><br /> <li><span style=”font-weight: bold;”>Fast Ad Activation.&nbsp;</span> About friggin time!&nbsp; Their current 48 hour wait for pretty much any update to any ad is a total pain to deal with.</li><br /> <li><span style=”font-weight: bold;”>Ad Testing</span>.&nbsp; Being able to test multiple versions of an ad will help.</li><br /> <li><span style=”font-weight: bold;”>Campaign Budgeting.&nbsp;</span> Imperative new feature for budget management. Hopefully they copy Google’s model which works perfectly.</li><br /> <li><span style=”font-weight: bold;”>Campaign Scheduling.</span>&nbsp; Awesome new feature to use if your keywords are time sensitive.&nbsp; This allows you to set times for displaying your ads hence targeting a finite audience like corporate California businesspeople which you would display from 8AM to 6PM PST.</li><br /> <li><span style=”font-weight: bold;”>Geo Targeting.</span>&nbsp; Google already has this cool feature to help geo target your ads associating them to a specific longitude and lattitude.&nbsp; Their version doesn’t work perfectly but it works well enough to justify investing in, hopefully Yahoo’s will be the same.</li><br /> <li><span style=”font-weight: bold;”>Quality Index.&nbsp;</span> Interesting idea to benchmark how your ad is performing against your competitors.&nbsp; No doubt developed from the fact that everyone already steals your keywords, descriptions and then out bids you anyway so why not report on it.</li></ol> <p>Yahoo’s&nbsp; release date is still unconfirmed but most likely will happen by this summer 2007.</p>

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