Want a better alternative to taking a marketing class at your local college? Then pay attention marketing guru Seth Godin. Here’s a 48 minute online video of him speaking to the people at Google about why they rock and what marketing means in web 2.0.
Seth recaps his permission marketing, purple cow, idea virus and all marketers are liars concepts with remarks like “Tiffany’s doesn’t sell necklaces. They sell blue boxes with the Tiffany’s logo on it. They charge you $1000’s of dollars for the box and then give the necklace away free inside!”
“All Marketers are Liars” – Seth Godin speaks at Google