Author Archives The topLinguist, Author at topLingo Development, Inc. »

  • What Do Execs at Whole Foods Know That You Don’t? What Do Execs at Whole Foods Know That You Don’t?

    May 18, 2009 at 11:34 am by The topLinguist

    It’s no longer cool to have a brown box on your Twitter profile. Way back in March just HAVING a Twitter account said “savvy”.  Now the marketing  mavens  are branding the holy lights out of all things “Tweet” and Twitter’s …

  • Need a phony website? Need a phony website?

    April 10, 2009 at 7:41 pm by The topLinguist

    It’s April 2009 and most websites don’t support phone browsing very well. So you ask, “should mine”? For now the answer is still “depends”. The first question you need to ask is who’s your audience? To clarify what I’m talking …

  • Collective Search: Just Spit Me Out Collective Search: Just Spit Me Out

    March 27, 2009 at 5:18 pm by The topLinguist

    Collective Soul fans will recognize the lyric from December. In that song, lead singer Ed Roland kinda spits this out: “Don’t scream about, Don’t think aloud, Turn your head now baby, Just spit me out”. That’s how I feel about site searches. Don’t make …

  • Extended Forecast: Increasing Word Clouds Extended Forecast: Increasing Word Clouds

    February 24, 2009 at 6:44 pm by The topLinguist

    Rather then obscure, those word clouds actually clarify and speed the communication of the underlying messages.  For example, check out the topLingo About Us page as a cloud: If you’re a visual learner who’s also into language, this is the big …

  • 10 Tips for Writing Great Web Copy (part 3) 10 Tips for Writing Great Web Copy (part 3)

    February 17, 2009 at 7:45 am by The topLinguist

    [Cont'd from Friday's post] 10. Ten tips on the actual task of ­copywriting 1. Clearly answer the visitor’s first question, “Am I in the right place?” Visitors should get this answer in the first couple of seconds. 2.   Clearly answer …

  • 10 Tips for Writing Great Web Copy (part 2) 10 Tips for Writing Great Web Copy (part 2)

    February 13, 2009 at 6:04 pm by The topLinguist

    [Cont'd from yesterday's post] 4.   Nail the site map before you start writing In the kitchen of web design, cookin’ and eatin’ are usually simultaneous processes. Ideally the cookin’ part – the site map, architecture, design mockups, and seo (search …

  • 10 Tips for Writing Great Web Copy 10 Tips for Writing Great Web Copy

    February 12, 2009 at 5:05 pm by The topLinguist

    Bad website copy can be great – only not for you.  Sure, bad copy has entertainment value:  “…the LCD TV VJ3212 brings you a finely detailed visual enjoyment and won’t let your tasteful eyes miss any fine details.”  Unfortunately, the call to …

  • You can look back babe… but it’s best not to stare You can look back babe… but it’s best not to stare

    February 3, 2009 at 2:40 pm by The topLinguist

    Tom Petty wrote that lyric for “Big Weekend”, but he might as well’ve been talking about the web. Lookin’ back, that 2005 website don’t look the same and like Tom said, “If you don’t run you rust.”   Well, actually, …

  • The Inauguration of a New Website The Inauguration of a New Website

    January 20, 2009 at 1:53 pm by The topLinguist

    With millions of people on the Mall today, some of you might have missed the inaugural launch of the new White House website.  From a pure design and architecture standpoint, it’s a study in how to do it right.   …

  • Google Website Optimizer – Make it Work for You Google Website Optimizer – Make it Work for You

    January 16, 2009 at 7:19 pm by The topLinguist

    Free, insanely valuable stuff should be exploited. Google’s Website Optimizer is just such a thing.  Essentially, Website Optimizer enables you to figure out what works and what doesn’t on your site. For example, using Website Optimizer you can easily launch …

  • Wishing You The Very Best in 2009 Wishing You The Very Best in 2009

    December 23, 2008 at 3:44 pm by The topLinguist

  • Prototyping Magic: Better custom websites for less Prototyping Magic: Better custom websites for less

    December 19, 2008 at 5:37 pm by The topLinguist

    Any sufficiently advanced technology is indistinguishable from magic. Try developing a custom website and you’ll see what we’re talking about. No matter what the process or methodology, somewhere in the project plan is an unwritten task that - if it were written – would say, “micacle occurs …

  • Snow Social and Language on the Web Snow Social and Language on the Web

    December 11, 2008 at 5:21 pm by The topLinguist

    The blog WebWorkerDaily posed the question, is the word “social” overused in reference to social web sites? That seemed like an interesting question to comment on, and so I did: I’ve noticed we humans tire of words quickly and to …

  • Air New Zealand Gets On and In Your Head Air New Zealand Gets On and In Your Head

    December 9, 2008 at 10:28 am by The topLinguist

    Tattoos are landing on heads at Air New Zealand.   We had a lot of fun working with Air New Zealand while developing their travel site. It’s easy to image why – just check out their recent ad campaign that rented …

  • Something to be Thankful For Something to be Thankful For

    November 26, 2008 at 5:30 pm by The topLinguist

    We have a lot to be thankful for. Besides having a really cool place to work, we have awesome clients. One in particular comes to mind, as they launch their site called APlaceToSayThankYou.com. Here’s wishing you and yours all the …

  • eMarketing: Deciphering Google’s search results page eMarketing: Deciphering Google’s search results page

    November 25, 2008 at 10:49 am by The topLinguist

    You wouldn’t believe how many times a day we’re asked about the Google search results page. So here’s a quick primer on the 6 key elements of a local search result. The first section is the search box, which for …

  • New LinkedIn Apps put the lime in the coconut New LinkedIn Apps put the lime in the coconut

    October 29, 2008 at 4:32 pm by The topLinguist

    As 30 million members already know, LinkedIn is a serious social networking site for the business crowd. According to Quantcast, it gets about 5.5 million unique visitors a month. Barack Obama’s a member. So’s John McCain. Members should check out today’s launch of Apps …

  • Stoked about Traffic Stoked about Traffic

    October 27, 2008 at 4:24 pm by The topLinguist

      According to this chart on TechCrunch’s CrunchBase, the number of unique visitors to topLingo has tripled, to about 3,000 per month. We think that’s a little amazing – especially this year –  and we’re pretty stoked and thankful to …

  • SearchMe Update: Girls Put Your Records On SearchMe Update: Girls Put Your Records On

    October 20, 2008 at 5:37 pm by The topLinguist

    Recently we talked about visual searching with SearchMe.com. Now they’ve added a MUSIC tab.  A search for “Corinne Bailey Rae” returned this: One cool thing is you get to listen to the full songs for free, right from the search results screen. And …

  • Left brainers, can you handle this? Left brainers, can you handle this?

    October 7, 2008 at 4:30 pm by The topLinguist

    Google, MSN, Yahoo take notice. A lot of people will love this visual way to search.  If you go to SearchMe.com and enter a search term like “food” or “chocolate” or “topLingo” you’ll get a screen like this: SearchMe instantly …

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